Prams are in the Redelman’s blood. In the 1940s, cofounder Brett Redelman’s grandfather had a vision for a versatile pram that met the needs of Australian families.

Redsbaby is an Ecommerce website that introduces all types of prams, and showcases the functionalities and specifications of each.

Since researching and choosing a pram is both a critical yet exciting part of the consumer's journey, I decided to create a specific section to compare prams, this assists in the consumer's purchasing decision and inlists more confidence in making the right decision.

Another section was the "Book A Demo Day", this section gives the user the ability to choose a date and city to discover more about the prams and strollers, their different features and functionalities, as well as test its usability in a relaxed and comfortable environment.