9to7 Supermarket is an online shopping platform that consists of a user friendly interface for people to pick, buy and get products delivered to them and it leads to a journey personalized to every visitor's taste, needs and history.

This platform works on the functional side, targeting regular users wishing to buy quickly and efficiently, as well as the artistic marketing side which will get us to the early adopters of new innovative shopping experiences.

"The Virtual Supermarket" is one of the highlights in this project. How does it function? After accessing the home page, the user can directly start shopping or click on "The Virtual Supermarket" to get a full screen browser switch to a new visual display of products.

The first screen would show a beautiful lit view of the virtual supermarket itself, showing the end of the trolley and the different shopping aisles one can choose to navigate to, just as if we just walked in the doors of a real supermarket...

Coherence and consistency were in delivering the overall look and feel.